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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. to start Black Swan. “Black Swan is akin to the world’s largest focus group.

Social 219
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. Yelp) and then automatically responds to those reviews.

Marketing 234
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What are decision support systems? Sifting data for better business decisions

CIO

Bringing together applied data science, social science, and managerial science, decision science focuses on selecting between options to reduce the effort required to make higher-quality decisions. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

System 353
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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

It’s also worth educating yourself on the latest trends, techniques, and customer behaviors. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. These could be anything from number of conversions, click-through rates, or number of reposts on social media.

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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.

Metrics 42
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — Should growth marketers plan to become more technical in the coming year? Similarly, is the personalization trend overhyped?

Marketing 324