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Installation Process of Omnibug Using Chrome for Analytics Testing

Perficient

It is essential to have the proper tools in place in order to track and monitor data analytics efficiently. An open-source browser extension called Omnibug is one such tool that makes it easier to debug and uncover requests made through the use of digital marketing techniques. Why Use Omnibug for Analytics Testing?

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. Yelp) and then automatically responds to those reviews.

Marketing 234
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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

On the other side are the trends. If your customer acquisition cost spikes, it could be a market trend. Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time.

Company 285
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What are decision support systems? Sifting data for better business decisions

CIO

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

System 338
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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

It’s also worth educating yourself on the latest trends, techniques, and customer behaviors. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Here is a complete guide on how to set and achieve marketing objectives. Outline measurable goals.

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Make the Move to Google Analytics 4 (GA4)

Perficient

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?

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What is digital transformation? A necessary disruption

CIO

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.