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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

B2B 359
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Mastering B2B as a Distributor: A Business Growth Odyssey

Perficient

In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. Foster a culture of innovation within your organization.

B2B 52
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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty.

B2C 52
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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos.

B2B 57
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. This is where Unmuted comes in.

Metrics 251
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RapidValue Ranked as a Top App Developer by DesignRush

RapidValue

DesignRush is a B2B marketplace connecting brands with agencies. It analyzes and ranks hundreds of agencies to help brands find top full-service agencies, web design companies, digital marketing firms and top technology companies. Click here to view the complete list: Top App Developers in San Francisco.

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AR/VR with the Experts – Sunflower Lab Declared the Best by DesignRush!

Sunflower Lab

To add innovation with a twist and to create more smiles along the way, we built an augmented reality feature in The Mission Duchenne Coloring and Activity app. About DesignRush Design Rush is fundamentally a B2B marketplace that prides itself in guiding businesses to the best in professional agencies based on their areas of expertise.

VR 52