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B2B Digital Marketing:  5 Cost-Conscious Ways to Improve Your Demand Generation

IDC

Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC's Content Marketing Services to stay agile and informed in the dynamic tech market.

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How to Generate B2B Leads: 5 Proven Strategies That Work in 2023

Strategy Driven

In the ever-evolving landscape of B2B marketing, knowing how to generate B2B leads is crucial to staying competitive. As we step into 2023, the strategies that worked in the past might not yield the same results. In this day and age, digital marketing and digital distribution are the way to go.

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Mastering B2B as a Distributor: A Business Growth Odyssey

Perficient

In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. Collaborate with complementary businesses for co-marketing opportunities.

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Meet Us at B2B Online 2023 to Discuss Journey Science and Adding D2C Sales

Perficient

We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. Justin Racine is also presenting a roundtable titled “Add Value, Avoid Conflict: How to Build a D2C Strategy That Complements Your Channel.”

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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty.

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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

” Our questions also addressed the future of influencer marketing, which automation tools they’re working with and recommending to clients and whether they’re continuing to invest in short-form videos. With the convergence of product-led growth strategies and the elimination of friction, it doesn’t have to be.

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