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Kenyan B2B e-commerce platform Marketforce cut about 9% of staff in reorganization strategy

TechCrunch

Kenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce in July, according to sources familiar with the matter. . Some roles in the Kenya market will become redundant, and new ones will emerge; all our other markets will not be impacted, he said.

B2B 205
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6 Tech Recruiting Trends To Watch Out For In 2022

Hacker Earth Developers Blog

Remote work, candidate-driven market, automation are some of the tech recruiting trends that were born out of the pandemic. What does 2022 hold for recruiters across the globe? The answers to these questions will paint a clearer picture of how to set up for success while recruiting tech talent this year.

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TechCrunch+ roundup: Plaid’s staffing story, RevOps for B2B sales, demo day’s demise

TechCrunch

But when a company enters its growth phase, the recruiting process is systematized, new hires are sorted into discrete units, and a thin layer of management is applied to keep everything on track. Use RevOps to develop a customer-led approach to B2B sales. Use RevOps to develop a customer-led approach to B2B sales.

B2B 226
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Extra Crunch roundup: Build a founding team, choose a VC and recruit your board

TechCrunch

Miranda Halpern spoke to Amsterdam-based coach Ward van Gasteren for our latest growth marketing interview , which is free to read. Marketers should be there to continue where the growth hackers left off: Build out those strategies, maintain customer engagement, and keep tactics fresh and relevant.”. Walter Thompson.

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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

The expense involved in recruiting, training and onboarding a new employee who turns out to be a poor fit could be equivalent to 50% of that person’s first-year salary. “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself.

Metrics 242
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Artisanal Ventures closes $62M fund, takes ‘connected capital’ approach to investment

TechCrunch

Artisanal Ventures , a Bay Area venture capital firm investing in B2B cloud startups, closed on its first fund, the oversubscribed $62 million Artisanal Ventures I. “We sit in a unique spot in the B2B software landscape as both investors and recruiters,” Van Nest said. He has brought in Andrew Van Nest as a partner.

B2B 214
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MKT1: Developer marketing is what startup marketing should look like

TechCrunch

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency. It advises startups on marketing approaches, recruiting and mentoring workshops, with some angel syndicate investing as well. It also provides a job board, a newsletter , and workshops for marketers.

Marketing 135