TechCrunch

NOVEMBER 4, 2020

Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. The B2B e-commerce industry has broad reach, encompassing everything from commerce infrastructure and payments technology to procurement and supply-chain solutions. Even before the pandemic, B2B marketplaces were expected to generate $3.6

B2B 363

B2B B2C Insurance Transportation 363

TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. A B2B startup? But there’s been a lot of belt tightening since then.

Budget 228

Budget Survey Marketing B2B 228

TechCrunch

MAY 5, 2023

Depending on the market, landing a new customer can be 5-25 times more expensive than retaining an existing one. I planned to visit the United States for the first time next month to check out the market and applied for a visitor visa. I’m not an economist, but this seems more like a market correction than the start of a bleak winter.

B2B 160

B2B Survey SMB Case Study 160

TechCrunch

APRIL 6, 2021

The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers.

B2B 206

B2B Marketing Video Analytics 206

TechCrunch

MARCH 28, 2022

The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.” What’s clear is that there’s no more room for traditional B2B sales. In a recent survey, 43% of B2B buyers said they would prefer a buying experience that had no reps involved at all.

B2B 227

B2B B2C Retail Development 227

TechCrunch

MARCH 31, 2023

“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you? .” TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch

Metrics 242

Metrics Weak Development Team Survey Insurance 242

TechCrunch

AUGUST 31, 2022

trillion B2B payments market in sub-Saharan Africa is one where merchants commonly use manual invoices and inefficient processes that burden merchants and make them struggle with their businesses. pre-seed to build financial OS for B2B companies in Nigeria. The process of sending and receiving payments in a $1.5

B2B 215

B2B Enterprise Retail Construction 215

TechCrunch

JULY 9, 2021

holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. TechCrunch is collecting responses in this survey to find the best growth marketer for founders to work with. Marketer: Nikita Vorobyev. Marketer: Max van den Ingh , Unmuted.

VR 257

VR Marketing Advertising Compliance 257

TechCrunch

MARCH 24, 2023

Image Credits: Bryce Durbin/TechCrunch Dear Sophie, My co-founder and I launched a B2B SaaS startup in Poland a few years ago and are now looking to expand in the United States for market access since we have product market fit in a few countries in Europe. Pitch Deck Teardown: Prelaunch.com’s $1.5M

Compliance 246

Compliance Survey Windows Hardware 246

Perficient

JANUARY 24, 2023

Ecommerce Growth in the B2B Space We partnered with Adobe in a Digital Commerce 360 survey of 150 B2B commerce business leaders to find out what the top growth priorities are. From this survey the 2023 B2B Commerce Growth Strategies Report was born.

B2B 69

B2B eCommerce Strategy Survey 69

TechCrunch

SEPTEMBER 30, 2022

As the markets turned early this year, insurtech left most generalist investors’ playbooks almost as fast as Metromile and its peers’ plummeting valuations. We’re widening our lens, looking for more — and more diverse — investors to include in TechCrunch surveys where we poll top professionals about challenges in their industry.

Marketing 190

Marketing Insurance Survey B2B 190

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324

Marketing B2B Weak Development Team Analytics 324

TechCrunch

OCTOBER 13, 2021

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Complex buying committees are also susceptible to being marketed to in a hyperpersonalized way.

Marketing 255

Marketing B2B Strategy Budget 255

TechCrunch

OCTOBER 7, 2022

B2B wholesale app Vori announced a $10 million Series A in August that will help expand its inventory management service for independent grocery stores. Our market: Independent Grocery Chains” — market slide. What retailers are saying” — market validation slide. What retailers are saying” — market validation slide.

Survey 188

Survey Weak Development Team Windows KPI 188

TechCrunch

MAY 17, 2022

adults in an August 2021 Gallup survey saying that they’ve been unable to get a product they wanted in the past two months because of shortages. Fashinza’s B2B supply chain marketplace. ” An expanding market. The pandemic has majorly affected the global supply chain, with 60% of U.S. billion in 2022.

Fashion 192

Fashion B2B Apparel Technical Review 192

TechCrunch

APRIL 8, 2023

W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. For insurtech startups, this would create an environment in which it is easier to sell B2B products than B2C ones. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.

Insurance 273

Insurance B2C B2B Budget 273

TechCrunch

DECEMBER 9, 2021

Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. She focuses primarily on B2B SaaS as well as product-led startups in the HR and people tech spaces. You may have heard a marketer refer to Jobs to Be Done (JTBD).

Research 235

Research Marketing How To Strategy 235

TechCrunch

MAY 6, 2021

Tech investments in emerging markets have been in full swing over the past couple of years and their ecosystems have thrived as a result. Some of these markets like Africa, Latin America, and India, have comprehensive reports by publications and firms on trends and investments in their individual regions. Let’s dive in.

Fintech 310

Fintech Report Marketing Banking 310

TechCrunch

JULY 31, 2022

In mid-February, we published a survey of 10 fintech investors with questions on topics such as what areas they are excited about and their outlook for the future. Here we are, not even six months later, and the vibe from the responses of our latest survey — this time of eight fintech investors — is a very different one.

Fintech 245

Fintech Survey Technical Review Journal 245

TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.

Marketing 258

Marketing How To Media Video 258

TechCrunch

MARCH 7, 2023

The global downturn has impacted every sector, but fintech bore the brunt of it as public-market valuations fell off a cliff last year. We’re widening our lens, looking for more investors to participate in TechCrunch+ Surveys , where we poll top professionals about challenges in their industry.

Fintech 275

Fintech Development Team Review Technical Review B2B 275

TechCrunch

AUGUST 17, 2021

Growth marketing is often misconceived as a set of tactics when it’s much more: It is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow. ” (If you too have growth marketers to recommend, please fill out the survey !). If you are in the U.K.,

Marketing 247

Marketing Survey Digital Marketing B2C 247

TechCrunch

JUNE 30, 2021

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency. It advises startups on marketing approaches, recruiting and mentoring workshops, with some angel syndicate investing as well. It also provides a job board, a newsletter , and workshops for marketers.

Marketing 135

Marketing Weak Development Team Technical Advisors Development 135

TechCrunch

NOVEMBER 29, 2021

Currently senior principal at 6sense , Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. Both versions of the framework were attempts to address a misunderstanding that was, and still is, so rampant in B2B that I have a name for it — signal substitution syndrome.

B2B 222

B2B Survey Enterprise Course 222

Perficient

MARCH 1, 2024

So where do marketing leaders start? Forrester published The Adobe Services Landscape, Q1 2024 report to help B2C marketing executives investigate potential partners. The report outlines market dynamics that B2C marketers should consider and shares the research Forrester collected on notable providers, including Perficient.

B2C 115

B2C B2B Healthcare Report 115

TechCrunch

DECEMBER 6, 2022

Suzanne Xie is the business lead for B2B payments at Stripe and a former SaaS founder. The SaaS market could grow almost 10% every year to 2027 — and I think that’s a conservative estimate. In a recent Stripe survey, 63% of B2B recurring revenue businesses said they were confident of their growth in 2023.

B2B 221

B2B Survey Budget Innovation 221

TechCrunch

JULY 21, 2022

Fairbanc will use its new funding on expanding in Indonesia, and exploring new markets like Vietnam and the Philippines in partnership with Unilever. It also plans to expand into verticals beyond fast-moving consumer goods, including within the B2B supply chain. Fairbanc also finances small retailers that sell smartphones.

Banking 251

Banking B2B Fintech Retail 251

TechCrunch

APRIL 27, 2022

Business-to-business (B2B) companies are generating an increasing percentage of their revenue through partner ecosystems. In a 2018 Accenture survey , 76% of business leaders said that current business models will be unrecognizable in the next five years, with ecosystems being the main change agent.

Technical Cofounder 233

Technical Cofounder B2B Sustainability Compliance 233

TechCrunch

MAY 6, 2022

The state of the job market is more competitive than I’ve ever seen it,” said Evans, who has two decades of experience overseeing recruiting and team-building at fast-growing companies including Slack, Facebook and Google. Psychedelics startups are on a long journey to consumer markets, but these 5 VCs are taking the ride.

Budget 208

Budget Technical Review Software Review Development Team Review 208

TechCrunch

JANUARY 15, 2023

Bhaskoro told TechCrunch that the startup is focused on B2B markets, including mid- to large enterprises. This includes surveys that let employees participate anonymously or use their names. It also provides a self-service platform for small- to medium enterprises.

Company 211

Company B2B Coaching Programming 211

TechCrunch

FEBRUARY 16, 2023

In a separate survey , 48% of teams peg fragmented data as the largest impediment to closing their books. He worked a Melio, a business-to-business (B2B) payments platform for small companies, where he saw finance teams become the victims of their own success. To blame is disparate, unstructured data, they say.

Tools 212

Tools Fintech B2B Banking 212

TechCrunch

NOVEMBER 23, 2021

According to OpenView’s annual Financial & Operating Benchmarks report , only 13% of nearly 600 companies surveyed named “burning too much cash” as one of their top three concerns, compared to 30% last year. Nowhere is this more apparent, the authors claim, than when you look at public B2B SaaS companies.

B2B 213

B2B SMB Metrics Report 213

TechCrunch

JULY 29, 2021

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

Metrics 251

Metrics Development Team Review B2B Marketing 251

Praxent

AUGUST 5, 2021

Closing the gap between sales and revenue for B2B fintechs. The B2B fintech space is booming, more financial institutions than ever are making strides towards digital innovation. The post Closing the gap between sales and revenue for B2B fintechs appeared first on Praxent. Or email hello@praxent.com.

B2B 52

B2B Fintech Technical Review UI/UX 52

TechCrunch

SEPTEMBER 30, 2022

Insurtech companies have been among the biggest victims of the public market selloff, especially those that went public in 2021. “I do not believe the insurtech market to be dead, because it is still a multi-billion-dollar market,” Hélène Falchier, partner at Portage Ventures, told TechCrunch.

Technical Review 230

Technical Review Development Team Review Systems Review Insurance 230

IDC

JANUARY 21, 2020

IDC CMO Advisory Service has published results from its 17 th annual Tech Marketing Investment Benchmark survey. Investment patterns provide evidence for marketing’s expanding role. It’s no longer enough to simply use digital to conduct traditional marketing better. Key Finding: Marketing Gets a Budget Boost.

Survey 65

Survey Budget KPI Marketing 65

IDC

JANUARY 21, 2020

IDC CMO Advisory Service has published results from its 17 th annual Tech Marketing Investment Benchmark survey. Investment patterns provide evidence for marketing’s expanding role. It’s no longer enough to simply use digital to conduct traditional marketing better. Key Finding: Marketing Gets a Budget Boost.

Survey 59

Survey Budget KPI Marketing 59