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Novi is building a B2B marketplace for brands that care about sustainability

TechCrunch

It’s that old chestnut: You are a fancy-pants brand wanting to make a product that makes you feel all warm and fuzzy inside because you only use fair-trade, sustainably grown ingredients and materials, but you don’t know where to turn. “Early in my career, I joined the Air Force and I wanted to work on hard problems.

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Nigerian B2B e-commerce startup Alerzo cuts 15% of full-time staff in second round of layoffs

TechCrunch

Alerzo , a Nigerian B2B e-commerce platform that digitizes commerce and payments processes between FMCG suppliers and informal retailers, has laid off 15% of its full-time workforce, the company confirmed to TechCrunch. This is the company’s second round of layoffs in seven months.

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Namibian B2B e-commerce retail platform JABU raises $15M led by Tiger Global

TechCrunch

More venture capital keeps trooping into Africa’s B2B e-commerce retail, a space where startups are digitizing informal trade to get thousands of merchants to operate more efficiently. The round, which closed sometime in March, is Tiger Global’s second investment in the B2B e-commerce space after backing Wasoko in its mega Series B round.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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TechCrunch+ roundup: Plaid’s staffing story, RevOps for B2B sales, demo day’s demise

TechCrunch

When Jean-Denis Greze accepted the CTO role at Plaid in 2017, the fintech company was still financing its Series A had “about 20 engineers who were still trying to feel their way to product-market fit,” writes enterprise reporter Ron Miller. Use RevOps to develop a customer-led approach to B2B sales. We call that RevOps.”.

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Twiga starts commercial farming, looking to guarantee quality, sustain supply

TechCrunch

Twiga , a B2B e-commerce food distribution platform, has today announced the launch of its new subsidiary, Twiga Fresh, through which it will farm and distribute its own agricultural produce to traders. Beyond Kenya, Twiga plans to start operations in Uganda and Tanzania soon, and is also exploring new markets in Central and West Africa.

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Kenyan B2B e-commerce platform Marketforce cut about 9% of staff in reorganization strategy

TechCrunch

Kenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce in July, according to sources familiar with the matter. . Some roles in the Kenya market will become redundant, and new ones will emerge; all our other markets will not be impacted, he said.

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