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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

Marketing 234
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From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach

TechCrunch

” This point was seconded by other survey respondents, so we reached out to Drach and his team to learn more. Her background includes two master’s degrees — in international business and marketing — and she spent 5+ years working in large international corporations. How is your team structured?

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Daily Crunch: Mobile World Congress 2023 kicks off with new features for Android, Chromebook and Wear OS

TechCrunch

We have a team over in Barcelona for the Mobile World Congress, and one of the top stories coming out of there is the slew of new features Google has announced for Android, Chromebook and Wear OS. Using predictive LTV to juice up marketing campaigns Three more from the TC+ team: Making more : Why so many gigafactories?

Mobile 237
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Google unveils new options for removing personal data from search results

TechCrunch

When it hits your inbox, click this right away , because someone is about to catch a falling rocket with a helicopter and it’s the single-most A-Team meets MacGyver thing we could imagine. . Glamping may not be so bad with this at your campsite : A battery the size of a cooler, that has wheels, plugs and air conditioning? Big Tech Inc.

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Extra Crunch roundup: Livestream e-commerce, growth marketing interviews, CEO for a day

TechCrunch

Promoting everything from cosmetics to food, social media stars use Taobao, TikTok and other platforms to livestream products and take questions from the audience. This week, Miranda Halpern and Anna Heim interviewed experts on growth marketing: The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing and more.

Marketing 257
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Cybersecurity Snapshot: Insights on Supply Chain Security, Hiring, Budgets, K8s, Ransomware

Tenable

Get the latest on staffing challenges; nation-state assaults on critical infrastructure; supply chain security tips; ransomware weak links; Kubernetes security; and more! . 1 - Cybersecurity budgets rise, but hiring remains a challenge. Cybersecurity budget breakdown and best practices ” (TechTarget). “ and Canada.

Budget 52
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Top 9 challenges IT leaders will face in 2023

CIO

Given how competitive the technology and associated talent market is, companies have to clearly map out their plans for business growth, ensuring they are as comprehensive, considered, and responsible as possible. Recent market volatility has added to the complexity of delivering high-quality products and services,” Derr says.