To optimize for growth, study your down-funnel metrics
TechCrunch
AUGUST 9, 2022
That’s an extreme example, but it shows why optimizing your growth funnel is crucial in the early days of your company. While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. What to look for when hiring a growth marketing agency. You’ve managed to acquire a million users.
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