Survey: Marketers embrace AI at expense of metaverse investments
CIO
JUNE 1, 2023
The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In fact, 9 in 10 marketers surveyed remain eager to learn about and deploy new technologies. They may also be eager to quickly ditch new technologies that don’t provide significant benefits.
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