How to Create a Powerful Unique Selling Proposition (USP)
Kaseya
NOVEMBER 22, 2021
Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.
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