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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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How Developers and Marketing Teams Can Work Together?

The Crazy Programmer

The disconnect between marketing and the dev team is one that pops up time and time again. Fortunately, there are many ways devs and marketers can come together. Understanding Technical Challenges. Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers.

Marketing 162
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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.” UK to set up ‘pro-competition’ regulator to put limits on big tech.

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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

In addition to the fundraising, Retail Rocket revealed that it acquired SailPlay, a startup developing software to help retailers build loyalty programs and send mass message campaigns. “The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said.

Retail 246
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7 Best AI Interview Tools 2024

The Crazy Programmer

Luckily, technology provides some of the most innovative solutions that will help the candidates to prepare efficiently for their important day. No matter whether you are looking for a Frontend Developer, Financial Analyst, or Digital Marketing Specialist, Skillora covers a huge range of different job roles, catering to various industries.

Tools 147
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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.