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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. “To do this, we’re investing heavily in AI and machine learning.”

Marketing 197
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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

Marketing 249
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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context. Pattern analysis as a way forward.

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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

While at Wish, we learned that to offer the right shopping experience, you had to do absolute personalization,” Li told TechCrunch. That was done with machine learning engineers, but when I left Wish and was advising brands, I found that what we had at Wish was rare. Social commerce startup Social Chat is out to change that.

Social 260
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Voyantis emerges from stealth to predict customer lifetime value

TechCrunch

Wiesenberg and Eran Friendinger founded Voyantis in 2020, motivated by the idea that many companies today base growth and marketing decisions on spreadsheets — or so Weisenberg claims. ” Wiesenberg previously co-launched over-the-top tech provider Tvinci and Frido Communication, a digital marketing boutique. .”

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Real estate CIOs drive deals with data

CIO

And the crew is using AWS SageMaker machine learning (ML) to give its agents the best local leads and prospective buyers. The second cloud-native application, called Command Market Center, is a CRM solution for the company’s brokerages and market centers globally, Cox says.