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8 data strategy mistakes to avoid

CIO

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. How enterprises gather, store, cleanse, access, and secure their data can be a major factor in their ability to meet corporate goals. Here are some data strategy mistakes IT leaders would be wise to avoid.

Strategy 339
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Meet retail’s new sustainability strategy: Personalization

TechCrunch

Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their customers throw away: personalization. Accurate personalization can guide consumers to the right products, reducing waste while increasing conversion and loyalty.

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5 key mistakes IT leaders make at board meetings

CIO

It’s not uncommon for CIOs, CISOs, and sometimes their direct reports to be called on to participate in board meetings or to present IT strategies and plans to their boards of directors. Best practices for board meetings abound. So too is the case for many IT leaders I speak with. It’s a career-limiting move.

Meeting 337
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8 strategies for accelerating IT modernization

CIO

That’s not hyperbole: TEKsystems’ 2024 State of Digital Transformation report found that 53% of organizations classified as digital leaders are confident that their digital investments will meet expected ROIs. Here veteran IT leaders and advisers offer eight strategies to speed up IT modernization.

Strategy 350
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

More meetings. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Increasingly discerning buyers. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand.

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Key Pillars to Future-Proofing Your Cloud Management Strategy

CIO

As the nature of the cloud evolves, so does the strategy in which organizations must approach these challenges. More importantly, with the cloud underpinning modern organizations’ digital businesses, a Cloud Center of Excellence ensures that your cloud management strategy is in alignment with driving business outcomes.

Strategy 348
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7 enterprise data strategy trends

CIO

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. Here’s a quick rundown of seven major trends that will likely reshape your organization’s current data strategy in the days and months ahead.

Trends 363
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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Have you ever had internal financial goals handed down to you that seem nearly impossible to meet? clear and well communicated “customer-up” product strategy! In this talk, you will learn how to: Empower both yourself and your company by developing a truly customer-centric product strategy. And that’s exactly what we’re.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Have you ever had internal financial goals handed down to you that seem nearly impossible to meet? By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! Execute your product strategy with a “customer-first” mindset. And that’s exactly what we’re.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. The key is the strategy and tools for accessing product data at the level that you'd like. take on how he guides King’s Product Managers through: How to think through product data strategy.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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Capitalize on Digital Opportunities: From Transformation to Optimization

According to Forrester, organizations that have successful digital transformations and continued optimizations demonstrate a strong focus on how their overall experience meets the needs of their customers and employees. Doubling down on the agile method in strategy and process. Turning engagement into loyalty.

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The Empowered Consumer

Read our ebook, The Empowered Consumer, to learn more about how AI can help you connect with your customers with strategies such as: Hyper-personalization by targeting ads to the needs of the individual consumer. Predicting the next CRM state, which can inform the strategy of future marketing communications.