Survey: Marketers embrace AI at expense of metaverse investments
CIO
JUNE 1, 2023
Ultimately, GAI could enable the ability to forge deeper connections with target audiences through exceptional personalized experiences. The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. They also can have a near-instant impact on creativity and productivity.
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