Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup
TechCrunch
JUNE 2, 2022
The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained. Brands use TYB, which is built on the Avalanche blockchain, to build their own on-chain communities of loyal customers, Haney said.
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