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Lavender lands $13.2M for its AI-powered email marketing engine

TechCrunch

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. Lavender makes real personalized emails faster for our users.”

Marketing 247
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Indian edtech giant Byju’s cuts 2,500 jobs

TechCrunch

Indian edtech giant Byju’s said on Wednesday it will eliminate 5% of its workforce, or about 2,500 roles, across multiple departments and is cutting its marketing budgets as it looks to improve its finances and achieve profitability by end of the current financial year. The startup, which posted a net loss of $577.4

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11 ways to reduce your IT costs now

CIO

The net result is that some organizations’ technology debts are growing faster than anything else and robbing them of their budgets and ability to innovate.” The need to reorient IT’s budget toward future opportunities is one big reason CIOs are reviewing their IT portfolios now. But it’s not the only one.

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2023 will bring crisper methods for evaluating startup success

TechCrunch

In a difficult budget environment, high gross retention rates can be a strong signal that customers love your products and get real value from them. In a difficult budget environment, high gross retention rates can be a strong signal that customers love your products and get real value from them.

Budget 260
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To optimize for growth, study your down-funnel metrics

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. How to run growth marketing during a recession. What to look for when hiring a growth marketing agency. Share on Twitter. More posts by this contributor.

Metrics 226
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How to approach carbon offsetting on your path to net zero

Capgemini

While these pledges are urgently needed, it will often not be possible to become climate neutral or net zero without some level of carbon offsetting. At Capgemini Invent, we’re putting our clients on a Path to Net Zero, with a portfolio of strategic and operational services designed to accelerate sustainable transformation ambitions.

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A first look at UiPath’s IPO filing

TechCrunch

That top-line expansion brought with it GAAP net income of – $519.9 However, investors in that final round — Alkeon Capital and Coatue, the investors that also led its Series E — will want to see its market value appreciate. million to $607.6 million, which translates to just under 81% growth. million and $29.2

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