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TechCrunch+ roundup: SaaS success stats, leveraging ad tech chaos, 2022 layoff trends

TechCrunch

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. Buy a TechCrunch+ membership before July 4, 2022, and save 50% on an annual subscription.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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TechCrunch+ roundup: 2022 R&D tax prep, social media for founders, managing remote teams

TechCrunch

You’ll still need to figure out how to acquire customers, find the best talent, build an incredible product, assemble a great advisory board and get to product-market fit.”. These founders landed early checks by being savvy about social media. (L-R) ” These founders landed early checks by being savvy about social media.

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3 views on CES 2022

TechCrunch

But just 40,000 people attended, according to the Las Vegas Review Journal. Today, TechCrunch Transportation Editor Kirsten Korosec, Hardware Editor Brian Heater and reporter Haje Jan Kamps shared their thoughts on CES 2022: Kristin Korosec: CES hasn’t lost its automotive luster. That’s a 75% decline. Fill that vacuum.”

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TechCrunch+ roundup: Cell-cultured meat, alternative financing, avoiding tech debt

TechCrunch

We are far from clear in knowing which technology will be the best,” she said. “So Startup accelerators’ definition of ‘value add’ is due for a refresh. One of the most notable trends in tech that has emerged during the pandemic is the steady commoditization of capital. Here’s how startups can prevent tech debt from piling up.

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Tech Layoffs: What To Expect In 2023

Hacker Earth Developers Blog

Layoffs in the IT industry are becoming more widespread as companies fight to remain competitive in a fast-changing market; many turn to layoffs as a cost-cutting measure. Last year, 1,000 companies including big tech giants and startups, laid off over two lakhs of employees. What are tech layoffs?

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5 ways to seize the opportunities created by recent chaos in ad tech

TechCrunch

Most recently, media technology stocks have become highly volatile for a host of reasons. While many marketers are reallocating budget away from these platforms, and prioritizing more stable channels like Google Adwords and Amazon Marketing, there are always new opportunities born of shifts in the market.