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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

TechCrunch

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date.

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A World Without Advertising Cookies- Disruption to Personalization

Perficient

As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies by as soon as the end of 2024. They are used for cross-site ad tracking, wider audience profiling and targeting, and tracking and measurement by multiple ad servers, publishers, advertisers, and measurement partners.

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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. Advertisers currently face significant challenges combining first-party data with third-party advertising and marketing data to measure and plan advertising campaigns in a privacy-compliant manner.

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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business Review

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

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Capgemini’s advanced advertising solution leverages AWS Clean Rooms

Capgemini

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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Real-time database startup Imply reaches unicorn status with $100M infusion

TechCrunch

“The industry at large is upon the next wave of technical hurdles for analytics based on how organizations want to derive value from data. Now, the challenge organizations are trying to solve are large scale analytics applications enabling interactive data experiences. Imply’s Apache Druid-powered query view.

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How mobile apps and cloud accelerating Industry 4.0 transformation.

OTS Solutions

It encompasses technologies such as the Internet of Things (IoT), artificial intelligence (AI), cloud computing , and big data analytics & insights to optimize the entire production process. include the Internet of Things (IoT) solutions , Big Data Analytics, Artificial Intelligence (AI), and Cyber-Physical Systems (CPS).