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Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

TechCrunch

The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained. Brands use TYB, which is built on the Avalanche blockchain, to build their own on-chain communities of loyal customers, Haney said.

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Digital listening reveals 3 leading innovation drivers

CIO

The listening centered on conversations about emerging technologies and use cases associated with innovation, such as artificial intelligence, metaverse, blockchain, robotics, Web 3.0, It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises.

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Create a social media punch list for cryptocurrency marketing

TechCrunch

Last December, Facebook officially began allowing crypto advertisers to buy ads on its platform. Facebook allows some crypto companies to advertise without submitting proof of financial licenses. These include crypto tax services, events, blockchain news and wallets. But what are best practices for crypto marketers in general?

Media 219
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Banking on customer experience and security via technology-based innovation

CIO

Regulatory requirements will temper developments in these two areas: Technology, banking, and innovation To accelerate innovation and improvements in customer experience, security, and privacy, banks are turning to three technology-based capabilities: blockchain, artificial intelligence (AI), and metaverse.

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Blockchain Technology: The future of startups

Openxcell

Blockchain technology market has been predicted to shoot up from 4.9 These numbers are deemed to grow higher as most of the industries will continue adopting blockchain technology in future. Owing to the security and transparency blockchain offers, companies are big time investing in adapting blockchain based operations.

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Elon Musk and YouTube Advertising Scams: Fake SpaceX “Coin” Promoted in Ads During Cryptocurrency Videos

Tenable

Since the end of May, scammers have stolen over $430,000 in cryptocurrency from unsuspecting users by purchasing advertising space on YouTube cryptocurrency videos to promote a fake SpaceX coin (or $SpaceX token) claiming to be created by Musk. These advertisements are hosted on compromised YouTube accounts. Breaking down the template.

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Blockchain: The Secret Sauce to Supply Chain Visibility 

Perficient

While distributed ledger technology including blockchains did not exist when Ray Kroc was meeting with his farmers/suppliers, they do exist now and allow all members of a supply chain to see current inventory and materials in transit. Companies advertise this service as a distinguishing feature of why customers should choose to use them.