Generative AI won’t automate your way to business model innovation
CIO
JUNE 21, 2023
Integrating artificial intelligence into business has spawned enterprise-wide automation. But as legendary Apple designer Jony Ive once advised Airbnb co-founder and CEO Brian Chesky as the company mulled cuts, “You’re not going to cut your way to innovation.” Then ChatGPT came along and changed everything again.
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