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A Tribute to Mark Smail: A Great Automotive Leader and Friend

Perficient

The FDAF is a group of dealers that are focused on regional marketing. My role was to help them with their digital marketing, provide an industry perspective, and lead all their war rooms. I learned so much about automotive from these great connections, spanning perspectives from the manufacturers to the dealerships.

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Harness sustainability in automotive with green 5G

Capgemini

Sustainability now tops the global agenda as consumers and businesses labor to preserve our environment. Meanwhile, technologies like 5G bring an opportunity to amplify our efforts and make a real difference. The automotive industry makes for an interesting case study of the tremendous potential of 5G.

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Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Perficient

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. If you missed our Detroit Automotive Commerce Event, you can read the recap here. One of the biggest concerns of automotive companies today is brand loyalty and customer churn.

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From electric charging to supply chain management, InMotion Ventures preps Jaguar for a sustainable future

TechCrunch

Its 15 active investments run the gamut from autonomous vehicles, to car insurance tech, to ride-sharing, and travel planning, but increasingly the firm is focusing its efforts on vehicle electrification and sustainable supply chains. “It has applications across any industry.”

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Project Eaden’s fiber technology poised to spin threads into whole cuts of ‘meat’

TechCrunch

Project Eaden , a Berlin-based food technology company, believes it has cracked the code for producing whole cuts of plant-based meat alternatives using a proprietary fiber spinning technology. Schmelzeisen says this type of technology yields a better-tasting product that looks and acts like traditional meat; for example, it is juicy.

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Why Aren’t We Helping Your Automotive Company?

Perficient

Our work involves strategic and digital transformation topics ranging from technology innovation, data monetization, capabilities assessments, platform selections, AI, and analytical workshops. Regardless of the specific challenge, our overriding goal is to provide our clients with a sustainable competitive advantage.