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Mastering B2B as a Distributor: A Business Growth Odyssey

Perficient

In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. Collaborate with complementary businesses for co-marketing opportunities.

B2B 52
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5 Practices to Improve B2B Usability Testing Outcomes

Perficient

Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. In this post I share several situations I’ve encountered in B2B usability testing (focused mostly on product catalog experiences). With that in mind, here are five situations you might encounter with B2B audience usability testing.

B2B 52
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Apollo.io taps $32M to make the process of B2B sales more intelligent

TechCrunch

Apollo.io , which is developing sales intelligence and engagement software for business-to-business companies, brought in $32 million in Series B funding to continue with its go-to-market acceleration approach. Develop a buyer’s guide to educate your startup’s sales team and customers.

B2B 244
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AgileEngine named a top B2B provider in Argentina in Q4 2020

Agile Engine

The B2B reviews firm Clutch has a tradition of releasing reports based on regional ratings of service providers. The new report recognizing our expertise as a B2B provider in Argentina has been published on November 5, 2020. The latter include software development, testing, design, and digital marketing services.

B2B 52
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RapidValue Ranked as a Top App Developer by DesignRush

RapidValue

Expert analysts at DesignRush has ranked RapidValue as one of the top app developers in San Francisco and included RapidValue in the list of the best service providers in San Francisco, who are most efficient in creating highly functional applications with a focus on user experience that can help you increase retention, engagement and revenue.

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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

TechCrunch

Pyxis One, now Pixis , closed on $100 million in Series C funding to continue developing what it touts as “the world’s only contextual codeless AI infrastructure for complete marketing optimization.”. After talking to marketing leaders for a year, here’s my advice for CEOs. This year is a new horizon for us,” Mishra said.