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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Look for “VR-chat-esque” social platforms—or the adoption onto existing social platforms—with user communities of notable size.

Marketing 274
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Digital listening reveals 3 leading innovation drivers

CIO

The industries these decision-makers represented include insurance, banking, healthcare and life sciences, government, entertainment, and energy in the U.S. The listening centered on conversations about emerging technologies and use cases associated with innovation, such as artificial intelligence, metaverse, blockchain, robotics, Web 3.0,

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Twig takes $35M to turn stuff you own into a way to pay

TechCrunch

It’s also worth noting that despite having a marketing slogan which paints itself as “your bank of things”, Twig is not actually a bank; rather a Twig account is an “e-money account” — so there are key regulatory differences (such as Twig accounts not being covered by the UK’s deposit guarantee scheme).

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5 ways AI is showing promise as a decision-maker

CIO

An AI system can gather data from customer relationship management software, social media profiles, email interactions, and purchase histories to identify the candidates most likely to convert. Dynamic pricing Airlines, ride-sharing services, and online retailers have long used dynamic pricing to adjust to changing market conditions.

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WildWorks, maker of Animal Jam and Feral, angers fans with embrace of crypto gaming

TechCrunch

But in recent days, the company has angered many of its core users with news that it’s reusing Feral’s technology platform and many of its assets to enter the crypto-gaming space with a metaverse game called Cinder , powered by the Solana blockchain. Image Credits: WildWorks’ Cinder.

Games 214
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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3. Follow the money.

VR 360
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Blockchain Technology: The future of startups

Openxcell

Blockchain technology market has been predicted to shoot up from 4.9 These numbers are deemed to grow higher as most of the industries will continue adopting blockchain technology in future. Owing to the security and transparency blockchain offers, companies are big time investing in adapting blockchain based operations.