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AudiencePlus wants to help every company run its own media platform

TechCrunch

It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms , it may be time to rethink your content strategy. million seed investment. “We’re

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Daily Crunch: Corporate management startup Ramp doubles its valuation to $8.1B with new financing

TechCrunch

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. After news broke that PE shop Thoma Bravo will drop more than $10 billion on financial planning software company Anaplan, TechCrunch wanted to know who might be next. PT, subscribe here. We’re super stoked to have her aboard!

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Giving more tools to software engineers: the reorganization of the factory

Erik Bernhardsson

I had my first job as a software engineer in 1999, and in the last two decades I've seen software engineering changing in ways that have made us orders of magnitude more productive. Much like the classic No Silver Bullet paper on software productivity, none of these things in themselves were a dramatic improvement.

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Custom CRM Software Development

Mobilunity

CRM (Customer relationship management) software is a helping tool for businesses in several fields, such as marketing, sales, and, of course, customer support. According to statistics, a CRM system pays back $8.7 Overall, there are three ways to implement such software in a company’s workflow, namely: Out-of-the-box solution.

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Despite the venture slowdown, fintech startups are still hiring

TechCrunch

If you received this in your inbox, thank you for signing up and your vote of confidence. In this case, I was admittedly (and naturally) less interested in their overall rankings and more intrigued by which fintechs made the list — and why. Among the positions it’s hiring for are Principle Product Designer and CRM Specialist.

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Off the Shelf vs Custom Software: Making the Right Choice for Your Business

Trigent

Here’s all that you need to make an informed choice on off the shelf vs custom software. While doing so, they have two choices – to buy a ready-made off-the-shelf solution created for the mass market or get a custom software designed and developed to serve their specific needs and requirements. To build or to buy?

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Adobe Experience Manager vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

Choosing a CMS can define your marketing strategy and give you the tools you need to streamline your outreach. You can make your CMS a powerful sales engine in the online space, so you should choose one that meets your needs. A traditional CMS is a unified software system that lets users create, manage, and edit content.