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TechCrunch+ roundup: New VC rules, AI biotech investor survey, Instagram ad case study

TechCrunch

“While it may feel counterintuitive, given the recent market environment, the value of the equity for all parties — investors, founders and employees — is higher in the more conservative growth scenario,” says Mitchem. Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”.

Biotech 215
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Digital marketing operations – where everybody knows your name

Capgemini

Click to read case study. It’s true that we expect things to be fast and smooth nowadays: we’ve grown accustomed to a joined-up digital experience, and to ordering something online that’s delivered next day, and sometimes sooner. Based on this understanding, we see marketing as an ecosystem.

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Digital Transformation: An Equipment Rental Industry Case Study

Perficient

Leveraging Technology to Create Opportunity Our client in the equipment rental industry was growing rapidly, but its database and marketing solutions were not scalable. They were finding that their systems were inflexible and they weren’t able to adapt to meet digital transformation goals such as personalized and dynamic email marketing.

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Sales driven, and relationship oriented.

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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

B2B marketing is undergoing a shift across industries. Whether organizations have clinical teams, pharmacists, suppliers, or a mix of other stakeholders in their sites, these B2C marketing strategies are working their way into their B2B world. Patients are also an important channel for B2B medical device sales.

B2C 52
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Daily Crunch: Major tech firms partner with Linux Foundation to support open map data development

TechCrunch

In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Liparteliani looked at Instagram Reels, Feed Posts and Stories. AI attracts dollars : Companies — and VCs — continue to invest in AI despite market slowdown , reports Kyle.

Linux 211
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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos.

B2B 57