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TechCrunch+ roundup: New VC rules, AI biotech investor survey, Instagram ad case study

TechCrunch

“While it may feel counterintuitive, given the recent market environment, the value of the equity for all parties — investors, founders and employees — is higher in the more conservative growth scenario,” says Mitchem. Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”.

Biotech 215
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This week in growth marketing on TechCrunch

TechCrunch

TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. This week we talked to Kathleen Estreich and Emily Kramer of new growth advising firm MKT1 and veteran designer Scott Tong, and published a pair of articles by growth marketing agency Demand Curve.

Marketing 212
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Five excellent reasons to attend TC Early Stage 2021: Marketing & Fundraising

TechCrunch

But, thanks to TC Early Stage 2021: Marketing and Fundraising on July 8-9, you don’t have to reinvent the freakin’ wheel. They’ll host a series of interactive Q&A sessions focused on essential topics, like pitch development, fundraising, brand building, growth marketing and more. Take a peek at the agenda. And even more… 4.

Marketing 183
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Digital Transformation: An Equipment Rental Industry Case Study

Perficient

Leveraging Technology to Create Opportunity Our client in the equipment rental industry was growing rapidly, but its database and marketing solutions were not scalable. They were finding that their systems were inflexible and they weren’t able to adapt to meet digital transformation goals such as personalized and dynamic email marketing.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?

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TechCrunch+ roundup: Creative capital, live-shopping strategy, new name + logo

TechCrunch

. “It’s either pesky bankers extracting unearned value from hardworking Silicon Valley types at graduation day, or it’s private-market investors irked that anyone else accretes upside from startups.” Brands considering a live-shopping strategy must lean on influencers. What’s going on with China’s venture capital market?

Strategy 192
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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with.

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Success Story: Swiss Insurtech Company Hires a Remote CTO from Ukraine

Hiring top management resources is challenging for any organization no matter the size, and when the local job market is already overheated, companies need to become creative in attracting the top talent.