TechEmpower CTO
JULY 24, 2023
Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” The innovator/developer relationship needs to be a conversation.
CIO
APRIL 16, 2024
Companies expect a lot from their CIOs: integral knowledge of the business, visible financial results, and agility, as well as the ability to manage change, actively collaborate with business leaders, and explain IT in plain English. This is why many companies now seek CIOs with MBA degrees or non-IT business experience. It’s a bird!
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TechCrunch
OCTOBER 7, 2021
“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.
TechCrunch
JANUARY 19, 2021
Deep tech startups develop cutting-edge innovations with the power to truly revolutionize society. The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
TechCrunch
JULY 29, 2021
Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.
CIO
JANUARY 25, 2024
Understand the technology For companies to maximize the business value of AI , employees must be able to communicate effectively about the technology. Employees need to “understand the customer’s need, how to develop respect and understanding of the business, and tailor-make a product that the customer wants,” she says.
Speaker: Scott Sehlhorst - President, Tyner Blain
A product-led company is one that grows through user adoption and word-of-mouth recommendation. Usage by individuals then drives companies to purchase subscriptions or licenses. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth.
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Speaker: Wes Bush, Author of "Product-Led Growth"
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? Use Product Management Today’s webinars to earn professional development hours! But what else do they have in common?
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Hiring top management resources is challenging for any organization no matter the size, and when the local job market is already overheated, companies need to become creative in attracting the top talent. Swiss Insurtech startup decided to go the 2nd way and found a trusted partner to build a dedicated development team in Ukraine.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. Taking a "human approach" to creating an organization wide data culture.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing. 11 strategies to hit the inbox and improve your sender reputation.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Use Product Management Today’s webinars to earn professional development hours!
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