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User Interviews, which helps companies recruit survey participants, raises $27.5M

TechCrunch

Most companies agree that user experience is important. Customer satisfaction and market research surveys have response rates ranging around 10% on the low end, and many user experience researchers say that they don’t have enough time for analysis of the results. User Interviews — which today closed a $27.5

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TechCrunch+ roundup: Growth marketing survey, VC TikTok, fundraising amid a downturn

TechCrunch

As I’ve said previously, if your name doesn’t appear on the team slide of your company’s pitch deck, this is a time to be cautious: Update your resume, dial back your summer vacation plans and start adding more to your rainy day fund. Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

Survey 204
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11 most in-demand gen AI jobs companies are hiring for

CIO

A recent survey of senior IT professionals from Foundry found that 57% of IT organizations have identified several areas for gen AI use cases, 25% have started pilot programs, and 41% are engaged in training and upskilling employees on gen AI.

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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Just 21% of the survey respondents said they are using data to make decisions about their company’s diversity goals.

Survey 264
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. But there’s been a lot of belt tightening since then.

Budget 228
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

Budget 240
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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable. How much potential revenue is hidden in your data?

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Monetization Monitor: Monetization Models and Pricing 2020

Approximately a third (34%) of respondents in this year’s annual software and IoT monetization survey still rely on homegrown solutions. across varied companies and industries demands rapid adaptation. Tech companies must focus on how to take products to market, through effective pricing, delivery, and monetization.