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Social media giants urged to tackle data-scraping privacy risks

TechCrunch

’s ICO, Canada’s OPC and Hong Kong’s OPCPD, has urged mainstream social media platforms to protect users’ public posts from scraping — warning they face a legal responsibility to do so in most markets. And be used to pump out unwanted direct marketing or spam.

Media 220
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Teach yourself growth marketing: How to launch a paid acquisition channel

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

Marketing 246
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

Budget 240
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. market share and supporting product development, according to King. to start Black Swan.

Social 219
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Sharify makes it super simple to rediscover your city’s social side

TechCrunch

The pandemic has upended many aspects of urban life but perhaps the most visible upheaval is to citydwellers’ social lives, with curfews calling time on traditional night life across much of the Western world and social distancing putting a chilly spin on opportunities for getting together with people outside your usual circle.

Social 246
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How and when to build marketing teams at deep tech companies

TechCrunch

The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team. Whether the marketing team needs industry experience. How to source and evaluate talent for the marketing team.

Marketing 279
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Uberall raises $115M, acquires MomentFeed to scale up its location marketing services

TechCrunch

Alongside that, the Berlin startup is making an acquisition: it’s buying MomentFeed , a location marketing company based out of Los Angeles, to continue scaling its business. And of course expecting any company with potentially hundreds of locations to provide the right details without a tool is also a nonstarter.

Marketing 252