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It’s never too late to align product-market fit metrics with your company’s values

TechCrunch

The definition of PMF is, for the most part, subjective, but Thacker looks for something more tangible. “It This metric may vary by stage, but Series A and onwards is when it becomes critical for a company to have PMF. It doesn’t mean you’ve launched a product and scaled it to millions of customers and users,” he said.

Metrics 223
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On the journey to Series B, strategy is more important than metrics

TechCrunch

Software founders have never had so many metrics thrown at them by VCs on how to run a business. We’ve never believed that great businesses are built solely on metrics or KPIs. There is no definitive answer to this question. In 2021, the answer would have been to grow as fast as possible, regardless of burn.

Metrics 246
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Banish vanity metrics from your startup’s pitch deck

TechCrunch

I subscribe to Steve Blank’s definition of a startup: A “temporary organization in search of a repeatable, sustainable business model.” ” Banish vanity metrics from your startup’s pitch deck by Haje Jan Kamps originally published on TechCrunch. The goal of a startup is to stop being a startup.

Metrics 168
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Marketers should plan for more DIY metrics as iOS 15 nears

TechCrunch

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. How can marketers pivot their tactics to remain in control of their metrics? “That sounds great and everything, but you have less of that data.

Metrics 239
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How to improve retention, growth marketing’s golden metric

TechCrunch

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it. Let’s dive in. Growth and product.

Metrics 227
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What is a Metrics Store?

Perficient

The Essence of a Metric Store: A metric store is a centralized repository designed explicitly for managing metrics definitions and data. Sitting snugly between your upstream data warehouses and downstream business applications, this innovative layer fundamentally transforms how metrics are handled.

Metrics 52
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The change management Informatica needed to overhaul its business model

CIO

Look at changing metrics and KPIs as a gift. The metrics you use to measure a cloud company are different than those you use to measure an enterprise license and maintenance company. In the old model, for example, we didn’t talk about churn, but in the cloud, churn is one of the key metrics. Take sales territories for example.