Perficient

APRIL 6, 2023

Listen up, content marketers! where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its potential impact on content marketing. Does AI have a place in your content marketing workflow?

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TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions.

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TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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Strategy Driven

APRIL 20, 2021

There is a lot that needs to be considered when it comes to digital marketing today! If this wasn’t troublesome enough, new devices with high pixel density displays are being released onto the market every day. If you want to make sure that your business stands out from the crowd, there are a number of things you must do.

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Digital Marketing Marketing Survey Internet 49

Strategy Driven

SEPTEMBER 21, 2020

Not only that, but it’s an excellent website builder for succeeding at digital marketing if you follow some simple strategies. Whichever long-term digital marketing strategy you choose, make sure this is your first step and also make sure you think about mobile devices at every stage afterwards ( you can test this using Google).

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Digital Marketing Marketing Strategy Mobile 26

TechCrunch

FEBRUARY 26, 2021

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. The testing and iteration continue from there. More posts by this contributor.

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TechCrunch

MAY 12, 2021

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. While there are many SDKs available in the market today, a few key factors contribute to Google and Facebook’s overall dominance.

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Development Tourism Digital Marketing Software Development 206

Perficient

NOVEMBER 1, 2023

When it comes to web applications in the digital age, data is essential for making well-informed decisions, particularly when it comes to marketing and user engagement. We’ll walk you through installing Omnibug for analytics testing using the Chrome browser step-by-step in this blog.

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TechCrunch

JANUARY 9, 2023

For brands, it gives them a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world. Supermom currently has a presence in Indonesia, Malaysia, Singapore, Vietnam and Thailand, and plans to expand into more markets.

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Perficient

MAY 6, 2023

Welcome back to our new series on Digital Accessibility Testing Fundamentals! In this series, we’ll be discussing the Digital Accessibility Testing Fundamentals. The goal of digital accessibility testing is to identify and remove any barriers that prevent people with disabilities from accessing and using digital products.

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Perficient

MAY 9, 2023

Digital Accessibility Testing Fundamentals Welcome back to our series on Digital Accessibility Testing Fundamentals ! In this first installment, we’ll discuss some of the manual testing techniques for digital accessibility.

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Perficient

MAY 12, 2023

Welcome back to our series on Digital Accessibility Testing Fundamentals ! In this second installment, we’ll discuss some of the automation testing techniques and tools for digital accessibility. Digital accessibility aims to ensure that people with disabilities can access and use digital content without barriers.

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TechCrunch

APRIL 12, 2023

This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% Zeely’s users are so far spread across the US, UK, and emerging markets such as Brazil and Mexico. In the future, we plan to introduce more affordable pricing plans for the LatAm market. of firms in the region.

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Perficient

MAY 14, 2023

Welcome back to our series on Digital Accessibility Testing Fundamentals ! In this third installment, we’ll discuss some of the user testing techniques and tools for digital accessibility. User Testing In our increasingly digital world, ensuring accessibility for all users is paramount.

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Testing Technical Review Software Review Groups 64

Strategy Driven

MAY 24, 2023

The marketing world is ever-evolving so you should always aim to stay ahead of the game in order to keep your business relevant. CRO marketing is a powerful tool business owners can use to do just that. CRO marketing is a powerful tool business owners can use to do just that. So what exactly is CRO marketing?

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Perficient

JULY 10, 2023

Your brand now has Salesforce Marketing Cloud (SFMC) – congratulations! SFMC is a leader in the email marketing industry and extremely powerful for marketing communications. A/B tests can be powerful and the insights can be extremely helpful. A/B tests can be powerful and the insights can be extremely helpful.

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Perficient

MAY 19, 2023

Welcome back to our series on Digital Accessibility Testing Fundamentals ! In this last installment, we’ll discuss some of the Code Review Testing for digital accessibility and why it is a critical step toward building inclusive digital products.

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Software Review Technical Review Testing Guidelines 64

Perficient

AUGUST 14, 2023

If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. And I provide suggestions on what you can do to build better tests.

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Perficient

JUNE 20, 2023

As technology continues to advance, it becomes crucial to ensure that individuals with visual disabilities can fully participate and engage with digital content. In this blog post, we’ll delve into the importance of screen reader testing and how it promotes inclusivity and ease of use for individuals relying on visual impairment.

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TechCrunch

DECEMBER 15, 2022

In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Liparteliani looked at Instagram Reels, Feed Posts and Stories. “Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”

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TechCrunch

DECEMBER 16, 2022

“While it may feel counterintuitive, given the recent market environment, the value of the equity for all parties — investors, founders and employees — is higher in the more conservative growth scenario,” says Mitchem. Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”.

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Biotech Case Study Survey Study 215

Perficient

MARCH 20, 2023

Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with the mounting complexity faced by digital marketers.

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KPI Testing Marketing Digital Marketing 64

CIO

JUNE 22, 2023

Aerospace and defense It likely comes as no surprise that there’s a high demand for engineers in the aerospace and defense industry including avionics, systems, AI, software, network, quality assurance, robotics, radio frequency (RF), simulation, flight test, and manufacturing engineers.

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Industry UI/UX Telecommunications Quality Assurance 291

David Heinemeier Hansson

MARCH 7, 2024

Apple's responses to the Digital Market Act, its recent 1.8b While it's a big market, it's actually not huge, by Apple standards. But that mental model has been seriously tested lately. It's not without precedence that big tech companies threaten to leave a major market. Well, Apple could quit Europe.

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TechCrunch

MAY 9, 2022

Vladyslav Strykun is head of marketing at Headway , an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Q5 is a high season for marketing in the mobile app field. Contributor.

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Mobile Data Trends Advertising 233

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Digital Marketing Trends Marketing Advertising 52

TechCrunch

AUGUST 2, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Stewart Hillhouse. Contributor. Share on Twitter.

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Marketing Internet Engineering Examples 247

Strategy Driven

DECEMBER 21, 2021

Mobile marketing is one of the most critical aspects of digital marketing. Best practices for mobile marketing for online businesses. This is another essential step that businesses should take regarding mobile marketing. A/B testing for marketing. Make sure your website is mobile-friendly.

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Mobile Marketing Media Video 43

Altexsoft

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

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Travel Software Review Industry Marketing 86

TechCrunch

JUNE 29, 2022

While many marketers are reallocating budget away from these platforms, and prioritizing more stable channels like Google Adwords and Amazon Marketing, there are always new opportunities born of shifts in the market. Most recently, media technology stocks have become highly volatile for a host of reasons.

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Technical Review Advertising Media Budget 204

CIO

MARCH 6, 2024

Banking on AI Kavin Mistry, head of digital marketing and personalization at TSB Bank, is another executive exploring how AI and machine learning (ML) can boost CX. We’ll continue to test and learn, and we’ll evolve the capability we have. We’re now knocking the ball out the park when it comes to customer satisfaction.”

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Generative AI Artificial Inteligence Weak Development Team Banking 321

TechCrunch

JUNE 30, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Clone them to test in your own social ad campaigns.

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Video Comparison Social Energy 213

TechCrunch

JULY 14, 2022

No merchant likes a bad customer review and Okendo , a customer marketing platform, announced $26 million in Series A funding today to continue developing its customer review tools for e-commerce brands. Those merchants can then showcase the ratings and reviews on their website or on social media to tell more personalized marketing stories.

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Perficient

MAY 25, 2023

Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest Tara is a Principial of Digital Health Strategy at Perficient with deep experience in planning, messaging, execution, optimization, digital marketing, business development, and process improvement. LinkedIn | Perficient

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Healthcare Digital Marketing Strategy Meeting 59

TechCrunch

NOVEMBER 5, 2021

Appetiser ‘s site lists three factors for app success: Technology, marketing and design. And while the Australian agency was recommended to TechCrunch via our our survey to identify software development partners for startups , it could just have well have come through our survey to recommend growth marketers, which you can answer here.

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UI/UX Minimum Viable Product Fractional CTO Survey 228

Strategy Driven

JUNE 19, 2023

In today’s competitive business landscape, digital marketing plays a crucial role in the success of any company. One such vital aspect is the utilization of a Performance Marketing Management (PMM) agency. A/B Testing for Optimization A/B testing is a powerful technique for optimizing PMM campaigns.

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Strategy Artificial Inteligence Digital Marketing Education 40

Perficient

NOVEMBER 6, 2023

The goal of feature personalization is clear: to enhance user engagement, improve conversion rates, and ultimately drive better results in digital marketing efforts. It’s a powerful strategy that aligns with your expertise in digital transformation consulting.

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Mobile Applications Artificial Inteligence Machine Learning 52