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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

Sport 241
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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. In response, sports teams and venue operators are working hard to improve and differentiate the in-stadium experience.

Sport 246
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 246
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Social stock trading services Public raises $65M Series C

TechCrunch

Less than a year after it raised a $15 million Series B, Public , a social-focused free stock trading service, has raised a $65 million Series C. While competing services to Public also sport zero-cost trading, Public’s model hinges on a social focus (TechCrunch covered an element of Public’s social platform here , for example).

Social 250
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. “Black Swan is akin to the world’s largest focus group.

Social 219
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How Edge as a Service is shaping the future of fan engagement

CIO

It’s the world’s largest cycling event, attracting 150 million TV viewers in Europe alone and 10 million fans across social media platforms. Amaury Sport Organisation (A.S.O.), It’s also a huge logistical challenge, requiring a complex network of road closures as well as ensuring millions of spectators enjoy the race safely.

Sport 246
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Whatnot’s valuation doubles to $3.7B as livestream shopping gains popularity in US

TechCrunch

Whatnot intends to use the capital infusion to continue developing its in-app live and social commerce marketplace and roll out additional categories for collectors, including diecast cars, stamps and action figures. That has evolved into other collectibles, including sneakers, trading cards, sports memorabilia and rare toys.

Sport 243