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The art of selling: IT budget approval made easier

CIO

Sitting in this selling seminar, my persuasive difficulties with the CEO and CFO became immediately apparent to me. The company is also implementing more robots and internet of things (IoT) technologies as it automates its manufacturing plants. Budgeting, IT Leadership Why was I at this presentation, you ask?

Budget 234
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Hiring Success 2018: All The Confirmed Speakers Attending HR Tech’s Next Big Event

CTOvision

After a successful career with Towers Perrin’s Strategy and Organization Practice, Andrew Blum now heads The Trium Group, a consultancy firm that operates on the mantra: “All strategy problems are leadership problems.” Later he would take on HR marketing roles for companies such as Monster and CornerStone.

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Where Do They Go To Get Business Advice?

Strategy Driven

Online marketing firms. Internet solicitors and sellers. Corporate leadership. People with whom you work in community and charity leadership roles. Leadership programs. Professional service firms, including lawyers, accountants, marketing, public relations, quality management. People Selling Stuff.

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What’s your proactive marketing approach to loyalty?

Strategy Driven

HERE’S YOUR LESSON: You can invest in some marketing program to reach new people – or you can invest in giving your existing customers the best service possible, and let THEM find new people for you. PREDICTION: I’ll bet the investment in existing customer experience is one-tenth the cost of any marketing program. Quality and value.

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Upskilling ramps up as gen AI forces enterprises to transform

CIO

The emergence of the Internet could have been a death blow, but the company survived — and thrived. And the marketing department has launched Generative AI University in the marketing team curriculum,” Vuicic says. But it’s the marketing department that’s been spearheading generative AI. It’s absolutely insane.”

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The evolution of SOCIAL MEDIA ATTRACTION that leads to a sale.

Strategy Driven

Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. I REPEAT: All business social media must be combined with your traditional business and Internet outreach. Study them. But should.

Media 28
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Easiest way to make a sale? Start at the top!

Strategy Driven

There was no Internet. GREAT NEWS: Enter social media, the Internet, blogging, YouTube, and a host of other search avenues. Today, the Internet does the convincing for you. Gotta love it – unless you have no social media presence, no Internet presence, no Google presence, no blog, and no reputation to speak of.