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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

TechCrunch

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. Also investing in the round is Sir Terry Leahy, previously the CEO of Tesco, the largest British retailer. It’s now led a $2.3 million funding round in PlayerData. Edinburgh, U.K.-based

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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

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Amazon brings new AI-driven features to Thursday Night Football

TechCrunch

During a demo with Prime Video executives, TechCrunch learned about the AI elements coming to TNF this season, as well as the first Black Friday NFL game and when viewers can expect HDR video quality. And after winning its first Sports Emmy award in May, it’s safe to say the tech behemoth isn’t easing up on the gas.

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Henkel embraces gen AI as enabler and strategic disruptor

CIO

TPM and TPO are key disciplines in the CPG space that involve managing and optimizing all promotional activities conducted with retailers, from discounts to deductions and payments. This just wasn’t possible with traditional machine learning. Imagine, for instance, the tennis equipment marketplace.

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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

But not everyone agrees — particularly those who hope to build a business out of VR retail. Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste.

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Microsoft partners with AiFi to launch Smart Store Analytics, a tracking service for cashierless outlets

TechCrunch

In partnership with AiFi , a startup that aims to enable retailers to deploy autonomous shopping tech cost-effectively, Microsoft today launched a preview of a cloud service called Smart Store Analytics. It might sound like a lot of personal data Smart Store Analytics is collecting. million purchases to date.

Analytics 241
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How FLO Cut Customer Refund Time from Weeks to Seconds

CIO

That 50-square-meter workshop in Gaziantep has grown into an international retail business, FLO. Today, FLO is the largest footwear retailer in Turkey. 1 sports shoe brand in terms of sales volume. Artificial Intelligence, Machine Learning Brands include Lumberjack, Polaris, and Kinetix, Turkey’s No.