CIO
OCTOBER 24, 2023
According to a recent study from Pew Research, most employed adults in the US think this is a good thing. And many of those campaigns seem, in retrospect, to have been little more than marketing. Politics — and even marketing — aside, there is no doubt that your teams should be diverse. What markets do you serve?
CIO
APRIL 24, 2024
But the partnership seeks to go beyond Cognizant’s internal use, with Microsoft and Cognizant teaming up to promote generative AI use across Cognizant’s global client base through the advisory and digital transformation services arm of Cognizant’s business.
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CIO
MARCH 12, 2024
Generative AI is already having an impact on multiple areas of IT, most notably in software development. Still, gen AI for software development is in the nascent stages, so technology leaders and software teams can expect to encounter bumps in the road.
CIO
MAY 2, 2023
According to research firm Gartner , 89% of corporate boards say digital is embedded in all business growth strategies, but only 35% of organizations are on track to achieve digital transformation goals. Having too many number-one priorities sets unrealistic expectations with business stakeholders and stresses team leaders.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
TechCrunch
NOVEMBER 9, 2020
Jason Buhle is a professor in the online Master of Science in the Applied Psychology program at the University of Southern California and Director of UX Strategy at AnswerLab, the largest independent consultancy exclusively focused on UX research. Conduct UX research early and throughout product development.
TechCrunch
DECEMBER 6, 2022
Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). For sales development representatives, automated emails are necessary to create the volume of outbound inquiries they need to get a decent number of leads. SellScale founders Aakash Adesara and Ishan Sharma.
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