TechCrunch

JULY 13, 2021

Customer research is invaluable for software companies, but there are many obstacles, like finding the right group of people to survey. The platform has been used to interview customers about product ideas and strategy, find product-market fit, conduct usability studies on UX designs and see how well marketing landing pages perform.

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TechCrunch

SEPTEMBER 8, 2022

In 2013, Nico Jaspers, who previously founded market research firm Dalia Research, began noticing a shift in consumer behavior: More people were easily reachable via their smartphones. We want to accelerate our go-to-market.” million) Series B funding round — €10 million (~$9.94

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TechCrunch

FEBRUARY 2, 2023

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. The email tools provide research material (e.g.

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CTOvision

APRIL 20, 2020

Read Jasal Shah’s article about how blockchain is reshaping the market research sector on CXO Today : The most significant fallout of cryptocurrency crash of 2018 was that decision-makers across industries sat up to take notice of the blockchain technology.

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CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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CIO

DECEMBER 19, 2023

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

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TechCrunch

APRIL 23, 2021

A biotech company that has spent 11 years researching supplements to increase human longevity plans to launch its supplements later this year. Longevica says it created a biotechnology platform for longevity after researching the life-span of laboratory mice. How and when to build marketing teams at deep tech companies.

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TechCrunch

FEBRUARY 1, 2021

Nili Metuki is Senior Director of Research at InVision , a platform for inclusive collaboration within digital product design and development. Research makes sparks possible. People still have great ideas in the shower, but most of the time, big advances happen after countless hours of market research, A-B testing and the like.

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Harvard Business Review

SEPTEMBER 21, 2023

Some consumer experiences are best when they’re solo — but new research shows that people will forgo a high-quality experience in order to share it with a partner or loved one. As a result, they may have a worse time, which can lead to unsatisfied consumers, lower sales, and neglected business opportunities.

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Harvard Business Review

JULY 19, 2023

Sustainably-marketed goods are consistently growing across demographics, indicating that compelling sustainability claims can boost customer engagement and business growth.

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TechCrunch

AUGUST 12, 2023

In this week’s edition of WiR, we cover researchers figuring out a way to “jailbreak” Teslas, the AI.com domain name switching hands and the FCC fining robocallers. Anna explores the ins and outs of the turbulent market, and how apps are following examples from mobile gaming. Now, on with the recap.

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TechCrunch

NOVEMBER 24, 2021

Life science company Longevica said Wednesday it is launching an open research tool so scientists and research institutions can access a data set that tracks the effects of more than 1,000 pharmacological compounds for testing drugs. In April, Longevica announced the launch of a line of supplements based on its research.

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TechCrunch

JANUARY 19, 2022

Australian user research software company Dovetail announced today that it has closed a $63 million Series A led by Accel. Dovetail, its CEO said, didn’t need the money, so it raised a seed-1 round at a valuation north of $100 million, a price indicative of the position it had in the market. And that’s it, until today.

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TechCrunch

APRIL 28, 2021

Indonesia is one of the fastest-growing consumer markets in the world, but consumer data is still hard to find for many businesses, especially smaller ones. Populix wants to make research easier for companies, through a respondent app that now has 250,000 users in 300 Indonesian cities. The startup announced today it has raised $1.2

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TechCrunch

NOVEMBER 9, 2020

Jason Buhle is a professor in the online Master of Science in the Applied Psychology program at the University of Southern California and Director of UX Strategy at AnswerLab, the largest independent consultancy exclusively focused on UX research. Conduct UX research early and throughout product development.

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TechCrunch

DECEMBER 6, 2022

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). Aakash was in growth engineering at Nextdoor, while Ishan held a position in McKinsey’s Growth, Marketing and Sales Service lines. But badly written emails result in few replies and also make companies look bad.

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Harvard Business Review

SEPTEMBER 27, 2023

Recent research reveals a troubling trend: apex firms in Business Groups often promote sustainability without substantial action. Despite market tolerance, such discrepancies could harm long-term reputations.

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TechCrunch

MAY 13, 2023

In my next role, I’ll be covering the same beat and the same city, focusing on deeply researched feature pieces and scoops. See you on the other side – and hope you stay reading along, N A pivot, in this market‽ by Natasha Mascarenhas originally published on TechCrunch Substack and stay in touch on Twitter. It’s been fun.

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TechCrunch

DECEMBER 11, 2022

Canada’s venture market isn’t immune from the global market downturn, but unlike the U.S. Through Q3, the Canadian market had already surpassed its 2020 numbers. There are a lot of reasons to be excited about Canada’s venture market by Rebecca Szkutak originally published on TechCrunch. billion ($5.28

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TechCrunch

JULY 15, 2022

Rhys Spence is head of research at Brighteye Ventures, a European edtech-focused fund, where he works with portfolio companies to help address priorities, with a focus on internationalization and HR. The report primarily focuses on investment activity in Europe but is contextualized with what we are seeing in other markets.

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TechCrunch

OCTOBER 29, 2021

With the right research and strategy combined with knowledge of the most common pitfalls, founders can mitigate a lot of risk and give their startup the best chance to succeed. There is absolutely no substitute for research, and you can never do enough. Luckily, international expansion doesn’t have to be a blind gamble.

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TechCrunch

MARCH 23, 2023

In emerging markets like Africa , offline channels dominate retail sales, which are often driven by informal trade and cash transactions. This makes sourcing data on markets, consumer behavior and products a herculean task. Rutakangwa also says they are available in other markets like South Asia and Latin America.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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TechCrunch

JULY 14, 2021

They also require patient participants to travel to a research site that could be hours away from their home. As a result, slow enrollment accounts for nearly 40% of terminated trials, and an inconvenient process inhibits researchers from attracting a diverse group of patients, he said.

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TechCrunch

JUNE 10, 2022

Pacman on the attack : Carly writes that MIT researchers, while applying a “Pacman attack” test on Apple’s M1 chips, undiscovered a doozy in the way of an “unpatchable” hardware vulnerability that could allow attackers to break through its last line of security defenses. Getting in on a growing market : The International Finance Corp.

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CTOvision

SEPTEMBER 1, 2020

OODA has just published a new research report titled Deception in Cyber. This report looks at the deception technology market including market leaders, use cases for deployment, as well as […].

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TechCrunch

AUGUST 13, 2023

The world’s largest smartwatch market is about to get two new smart rings. BoAt and Noise are entering the smart ring market after putting up a tough fight against Apple, Samsung and Huawei with affordable wearables. year-on-year growth in the overall wearable market, with 32.8 While the smart ring market in the U.S.

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TechCrunch

MAY 17, 2023

Jia, a blockchain-based fintech providing loans to micro and small businesses in emerging markets, has raised $4.3 The fintech plans to use the funding to double down on its operations in Kenya, and the Philippines, before exploring new markets in West Africa, Latin America, and Asia.

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TechCrunch

APRIL 13, 2022

Another important data point that connects both regions: the black market is a competitive factor. However, things are moving on the legal side of the market — it appears medical cannabis still carries most of the momentum, and it is only accelerating. Europe is largely a medical-only market right now. billion by 2026.

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CIO

AUGUST 11, 2022

For marketers and brands, this level of digital adoption and savviness is a double-edged sword. Digital engagement with consumers and businesses allows marketers to understand their base in a much more fundamental way than traditional marketing methods. Crucially, this remains true whether you serve consumers or businesses.

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