TechCrunch

FEBRUARY 2, 2023

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. The email tools provide research material (e.g.

Marketing 247

Marketing Engineering Generative AI Coaching 247

CIO

FEBRUARY 8, 2024

These developments, along with broader market reports, have cast a shadow over the growth prospects of the IT services sector. This includes a significant reevaluation of large ticket items, influenced by developments in 2023 around generative AI, according to Sanchit Vir Gogia, chief analyst and CEO at Greyhound Research.

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Budget Generative AI Technical Review Industry 228

TechCrunch

JUNE 10, 2022

Pacman on the attack : Carly writes that MIT researchers, while applying a “Pacman attack” test on Apple’s M1 chips, undiscovered a doozy in the way of an “unpatchable” hardware vulnerability that could allow attackers to break through its last line of security defenses. Getting in on a growing market : The International Finance Corp.

Hardware 248

Hardware Research Windows Budget 248

TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273

Marketing KPI Budget Media 273

TechCrunch

MAY 6, 2022

A Pew Research poll gathered their top three reasons: Not making enough money. The state of the job market is more competitive than I’ve ever seen it,” said Evans, who has two decades of experience overseeing recruiting and team-building at fast-growing companies including Slack, Facebook and Google. No opportunities for advancement.

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Budget Technical Review Software Review Development Team Review 208

TechCrunch

MARCH 23, 2023

In emerging markets like Africa , offline channels dominate retail sales, which are often driven by informal trade and cash transactions. This makes sourcing data on markets, consumer behavior and products a herculean task. Rutakangwa also says they are available in other markets like South Asia and Latin America.

Marketing 205

Marketing Telecommunications Healthcare Retail 205

TechCrunch

APRIL 17, 2023

Plus, countries like India are famous for offering back-office and research work at scale. How it works is by engaging remote talent from emerging markets which can now (because of the acceptance of remote working, post-pandemic) participate in much higher value roles in finance, strategy, and public policy.

Marketing 196

Marketing Policies Recruiting Software Engineering 196

TechCrunch

MAY 13, 2023

In my next role, I’ll be covering the same beat and the same city, focusing on deeply researched feature pieces and scoops. Reminder that there’s a ticket for every budget and role. See you on the other side – and hope you stay reading along, N A pivot, in this market‽ by Natasha Mascarenhas originally published on TechCrunch

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Marketing Artificial Intelligence Artificial Inteligence Fintech 258

CIO

AUGUST 11, 2022

For marketers and brands, this level of digital adoption and savviness is a double-edged sword. Digital engagement with consumers and businesses allows marketers to understand their base in a much more fundamental way than traditional marketing methods. Crucially, this remains true whether you serve consumers or businesses.

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Marketing Cloud Scalability Agile 231

TechCrunch

MAY 3, 2022

A Pew Research study found that most workers exit for one of three reasons: They’re not making enough money, aren’t being offered opportunities to advance, and perhaps most importantly, many feel like they’re being disrespected. Bureau of Labor Statistics. Don’t make it too rigid, but have some structure so you can train new hires.”.

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Budget Recruiting Real Estate Culture 237

TechCrunch

DECEMBER 14, 2022

Your sellers may want to jump right into a selling motion without taking the time to research, but it’s critical to ask the right questions and understand why prospects need solutions like yours instead of simply selling features. Are there certain technical, budget or ROI requirements we need to meet?

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Marketing B2B Budget Metrics 160

CIO

FEBRUARY 15, 2024

It’s then up to the CIO to sound less like a technical guru and more like the finance, marketing, and payroll people, making it clear that every activity takes place on the IT infrastructure. To help earn this, at the end of each year, Ardolino prepares his own budget forecast document, which he then reviews with the CFO and CEO. “The

Strategy 289

Strategy Technical Review Systems Review Budget 289

TechCrunch

MAY 31, 2022

Erik Bradley brings more than two decades of experience in creating research platforms to his role as chief strategist at ETR, a market research firm specializing in enterprise technology data. Our latest research report offers some insight into where companies are allocating their IT spend in 2022. Erik Bradley.

Enterprise 231

Enterprise Trends SMB Survey 231

CIO

MAY 4, 2022

Ceridian SVP and CIO Carrie Rasmussen got a 7% bump in her IT budget for 2022, with her company’s growth, its ongoing digitalization drive, and security mindfulness driving the boost. This comes after years of transformational initiatives being cited as the top reason driving budget increases. Top 10 business needs driving IT spend.

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Budget Research Cloud Agile 338

CIO

DECEMBER 5, 2023

“Some organizations have been innovating, transforming, and growing so fast that they haven’t had time to clear up older cost structures that start getting in the way,” says Stewart Buchanan, research vice president on Gartner’s CIO team. Zero-based budgeting can be a good approach for discretionary spending. But it’s not the only one.

Technical Review 343

Technical Review Fractional CTO Budget Software Review 343

Perficient

APRIL 19, 2024

In the B2B market, understanding TCO is crucial as it impacts the return on investment and ultimately the bottom line. Self-built: A Comparison Choosing between pre-built capabilities and self-built solutions in WMS and OMS depends on several factors, including the organization’s specific requirements, budget, and timeline.

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B2B Marketing Budget Comparison 52

TechCrunch

APRIL 22, 2023

W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. This week, I look into cybersecurity sales, developer content marketing, and fundraising pitches through a common lens: The importance of understanding your audience and putting it first. It’s inspired by the daily TechCrunch+ column where it gets its name.

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B2B Budget Marketing Research 241

TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions.

Video 242

Video Budget Media Social 242

CIO

DECEMBER 19, 2022

Why Cloud Platforms Matter to Marketing Leaders According to IDC, 89% of marketing campaign management applications in Europe are now cloud based rather than on premises. Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications.

Cloud 244

Cloud Metrics Artificial Intelligence Artificial Inteligence 244

CIO

JANUARY 11, 2024

Navigating uncertainty Like many IT leaders, Saket Srivastava, CIO of Asana, believes ongoing lack of economic clarity on a wide scale, paired with instability in the tech market, will create new challenges for 2024. Our latest research shows that large companies are taking on an average of 20 $1 million-plus initiatives this year alone.

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Security Technical Review Artificial Inteligence Budget 321

CIO

NOVEMBER 8, 2023

Inflation may have dropped from its high in 2022, but the price pressures on IT budgets have continued unabated. Forty-one percent of the CIOs in the survey said they’ve changed their cycle for revisiting IT budgets to at least every month, says Tony Olvet, IDC’s VP of worldwide C-suite and digital business research.

Technical Review 322

Technical Review Software Review Budget Fractional CTO 322

CIO

OCTOBER 23, 2023

As a result, most IT functions have seen budget increases, support for more staff, and higher involvement in shaping enterprise strategy , according to multiple reports. According to its 2023 research paper Total Enterprise Reinvention , “only 8% of companies are moving to adopt a strategy of Total Enterprise Reinvention.”

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Fractional CTO Agile Budget Cloud 340

CIO

FEBRUARY 14, 2024

It’s easy to view these as competing priorities vying for CIO attention and budget that are unfairly dwarfed by boardroom interest in the new and shiny opportunities promised by gen AI. But in other areas, IT teams will look to increase budgets and spending.

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Artificial Inteligence Generative AI Software Review Development Team Review 357

Planbox

MARCH 21, 2023

Wilmington, Delaware — Planbox, the pioneering agile innovation management platform, has been recognized as a Representative Vendor in the 2023 Gartner Market Guide for Innovation Management Tools for the sixth consecutive time in a row. For all the latest news and updates, follow Planbox on Facebook , Twitter , or LinkedIn.

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Innovation Tools Marketing Software Review 68

CIO

SEPTEMBER 11, 2023

Research has shown that companies with strong digital acuity outperform the field, so it’s a strategic and business imperative, Seals adds. More frequently, IT leaders are seeing the value of educating their peers and stakeholders as a win-win for increasing buy-in and budget for digital initiatives. Rizwan, CIO of Z2C Ltd.,

Technical Review 338

Technical Review Education ChatGPT CTO Coach 338

CIO

JUNE 26, 2023

They are accountable for the entire project scope , the project team and resources, the project budget, and the success or failure of the project. To succeed in their role, project managers must be adept at coordinating resources, managing budgets, measuring and tracking project progress, and communicating with team members and stakeholders.

Project Management 263

Project Management Technical Review SCRUM Budget 263

CIO

APRIL 10, 2024

As with many data-hungry workloads, the instinct is to offload LLM applications into a public cloud, whose strengths include speedy time-to-market and scalability. Inferencing crunches millions or even billions of data points, requiring a lot of computational horsepower.

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Artificial Inteligence Generative AI Storage Artificial Intelligence 327

TechCrunch

AUGUST 2, 2022

Sprig , a startup offering tools for user and software product research, today announced that it raised $30 million in a funding round from Andreessen Horowitz, Accel, First Round Capital, Elad Gil and Figma Ventures. ” To Glasgow’s point, public metrics suggest that user experience research is rarely prioritized. .

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Company Software Review Survey Research 193

Apiumhub

JANUARY 2, 2023

In total, over 202,736 people in the tech market were impacted. The tech market has become volatile, and today’s article is about what developers value most now, what their salary expectations are in Spain, and what companies offer stability and good working conditions, attracting tech talent. Layoffs in the tech industry.

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Technical Review Marketing Software Review Software Development 80

CIO

NOVEMBER 28, 2023

Subscription research firms and IT thought leadership centers have all but abandoned the data management area, pursuing instead the dopamine high of the Next New Thing. Estimates vary widely, with data spend being pegged at anywhere between 10% and 57% of total IT budgets. One villain in all this is the analyst community.

Data 291

Data Artificial Intelligence Artificial Inteligence Architecture 291

CIO

OCTOBER 28, 2022

We do see some of the consumers are cutting their budgets and trying to save money in the short run. Just like all companies, they want to lower their spend when they’re faced with uncertainty in the market,” Olsavsky said while responding to a question on customer behavior. share of the market against 40.8% share of the market.

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AWS Energy Technical Review Data Center 246

CIO

OCTOBER 24, 2022

As popularity of project collaboration software grows along with other software-as-a-service products, a research report from SaaS purchasing platform Vertice shows that more than 90% of enterprises are overpaying for these tools. The project collaboration software market is estimated to reach a value of $27.40

Software Review 214

Software Review Report Software Company 214

Strategy Driven

JUNE 26, 2020

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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Budget Marketing How To Digital Marketing 36

TechCrunch

SEPTEMBER 16, 2021

That’s true when it comes to marketing as well — you can’t market your product or service without investing in advertising. However, smart use of the return on advertising spend (ROAS) data can triple lead generation, as I discovered when I joined Brightpearl to restructure the marketing campaigns.

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Advertising Metrics Budget Retail 231

CIO

FEBRUARY 23, 2024

Such partnerships are helping Kyndryl expand its addressable market by moving beyond its core expertise area of infrastructure, according to Tom Reuner, executive research leader at HFS Research.

Generative AI 318

Generative AI Artificial Intelligence Artificial Inteligence Healthcare 318

CIO

NOVEMBER 27, 2023

For example, Antonio Taylor, vice president of infrastructure, services, and security at Transnetyx and marketing chair for SIM’s Memphis chapter, says he’s dealing with the impact of inflation. That has CIOs like Taylor up late, thinking about their budgets, reconsidering priority lists, and making sure they’re not overextended.

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Fractional CTO Artificial Inteligence CTO Coach Budget 306

CIO

MARCH 15, 2024

According to IDC SaaS Path research from 2023 , 67% of businesses with more than 1,000 employees have employed a SaaS management platform, says IDC analyst Frank Della Rosa — a market category that includes a broad array of options, such as Productiv, Zylo, Flexera One, Blissfully, Torii, BetterCloud, Zluri, Apptio, and LeanIX, among many others.

Technical Review 336

Technical Review Software Review Apparel Systems Review 336