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Sport analytics leverage AI and ML to improve the game

CIO

Nearly 10 years ago, Bill James, a pioneer in sports analytics methodology, said if there’s one thing he wished more people understood about sabermetrics, pertaining to baseball, it’s that the data is not the point. Improving player safety in the NFL The NFL is leveraging AI and predictive analytics to improve player safety.

Sport 267
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Nexite raises $67M for its new approach to tagging and tracking merchandise in physical stores

TechCrunch

Nexite , which has developed a radio-powered tagging system and corresponding data platform to read and parse information related to those tagged items, has raised $67 million in a Series C round of funding, and $100 million overall, money that it plans to use both for R&D as well as to roll out services to its first customers.

Retail 225
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Three Principles for Writing Effective Analytics Documentation

Perficient

Documentation is a crucial part of your analytics implementation. During your time with analytics implementation, you will likely be responsible for writing many pieces of documentation. To help you with writing analytics documentation, here are five principles for writing effective analytics documentation.

Analytics 109
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The Event-Driven Data Layer: Unifying Analytics and Development Teams

Perficient

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives.

Analytics 105
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Why Google Tag Manager exists?

MagmaLabs

Reading Time: 4 minutes Google Tag Manager (also known as GTM) is a free tag management solution provided by Google. Through this online tool, you can reply and manage various marketing and analytics tags on a website or mobile app. So, why Google Tag Manager exists? Google Analytics. Facebook Pixel.

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How to Use Google Tag Manager: A Tutorial

Gorilla Logic

In this post, I’ll give you an in-depth tutorial on how to use Google Tag Manager (GTM), one of the most popular Tag Management Systems (TMS) available. Marketers and developers use tags, or pixels, on websites to collect information about visitors to the website and their behavior related to the website. What Is a Tag?

How To 89
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Make the Move to Google Analytics 4 (GA4)

Perficient

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?