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7 ways diversity and inclusion help teams perform better

CIO

In the wake of the George Floyd and Breonna Taylor murders of 2020, companies made massive, highly publicized efforts to correct for systemic bias and improve the mix of race, gender, and lived experiences in the workplace. And many of those campaigns seem, in retrospect, to have been little more than marketing. It’s not sustainable.”

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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How To Master Market Segmentation

Crunchbase News

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. This lack of coordination drains resources and frustrates teams.

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Better.com’s public market debut was Miserable.com

TechCrunch

Better.com finally went public The biggest fintech news of the week centered around Better.com’s no good, very bad public market debut. But I’m not sure anyone expected it to be hovering at a share price that gave Better.com a market cap of just $19.14 This is a company that two years ago had planned to go public at a $7.7

Marketing 227
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The air taxi market prepares to take flight

TechCrunch

Twelve years ago, Joby Aviation consisted of a team of seven engineers working out of founder JoeBen Bevirt’s ranch in the Santa Cruz mountains. ” Just consider some of the expenses accrued by the biggest eVTOLs last year: Joby Aviation spent a whopping $108 million on research and development, a $30 million increase from 2019.

Marketing 277
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Falkon closes $16M round to automate sales workflows and analyses

TechCrunch

CEO Mona Akmal says that the new money — which brings the company’s total raised to $20 million — will be used to build integrations with workflow partners, support product research and expand the size of Falkon’s team from 20 to 30 employees by the end of the year. ” .” ”

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QuotaPath raises $21.3M in Insight Partners-led round to help sales teams better track commissions

TechCrunch

QuotaPath , which has developed a commission-tracking solution for sales and revenue teams, has raised $21.3 AJ Bruno, Cole Evetts and Eric Heydenberk founded QuotaPath with the mission of helping “companies build and scale high-performing, motivated growth teams.” this is a very large market,” Bruno said.