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How to Develop and Execute a One-to-One Marketing Strategy

Exadel

71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. By definition, mass marketing is an approach that focuses on advertising products or services to a large audience.

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CIOs in transition: 5 tips for landing your next IT leadership job

CIO

Ask your network, and you’ll likely find IT leader peers who have been in a similar situation at least once in their career. I was in transition twice and wasn’t ready to handle the networking, persistence, and stress that comes with finding a new opportunity. Networking is a lifelong endeavor.

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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind , a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, today announced that it raised $76 million in a Series C round led by Neuberger Berman, the financial services company. “To do this, we’re investing heavily in AI and machine learning.”

Marketing 197
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Improving the Resilience of Cable Networks Through RPKI

CableLabs

All broadband networks serving residential and business users consist of both access networks and IP networks. The access network connects residential homes and business premises to the broadband provider’s IP network. by misconfiguration) or intentionally (e.g., by malicious parties).

Network 80
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Telecommunications Data Monetization Strategies in 5G and beyond with Cloudera and AWS

Cloudera

The telco industry is at the heart of managing the communication networks that make this happen. Digital out-of-home advertising is an increasingly programmatic domain, and location information can help to drive better targeting to public signage. Online, of course, the data set is even more rich.

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OneSignal lands $50M to automatically optimize SMS, in-app and email campaigns

TechCrunch

Beginning as a mobile game studio, OneSignal pivoted to customer engagement when co-founder and CEO George Deglin saw an opportunity to address a perennial challenge in app development: creating an effective push notification pipeline. Long Vo was co-founder and art director of Gaia Online, an anime-themed social network. ”

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MOLOCO raises $150M Series C led by Tiger Global at a $1.5B valuation

TechCrunch

Its clients range in size from mobile developers who have less than 100,000 users to more than a billion, Ahn said in an email, with some spending more than $1 million a month through MOLOCO Cloud, its demand-side platform (DSP). MOLOCO’s customers include King Digital, Playrix and Netmarble. Beyond walled gardens.