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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

South African startup Flow wants to change how real estate agencies, developers and agents interact with their end customers. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook.

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Marketing and advertising file sharing data solutions from Thorn Technologies

Thorn Tech

Marketing and advertising file sharing data solutions Good Apple is not your typical marketing and advertising agency. They go beyond execution, taking on the responsibility of guiding clients through every step, from strategy development to […]

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Banking on customer experience and security via technology-based innovation

CIO

Customer experience and security But as in most industries, customer expectations and security challenges continue to grow along with technological advances. Banks continue investing in technologies that make the customer experience seamless, including mobile apps and peer-to-peer payments.

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Surfside, a marketing technology for the cannabis space, inhales $4 million

TechCrunch

Jon Lowen and Michael Blanche both hail from SITO Mobile, where they worked on location-based advertising and marketing via mobile devices. One of the major marketing challenges for dispensaries and cannabis brands is that the usual channels through which small brands advertise — Facebook and Google — are not available to them.

Marketing 252
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AI is driving productivity and wage increases: Report

CIO

Industries such as financial services, information technology, and professional services are seeing labor productivity growth nearly five times greater than industries with less AI integration, the consulting firm said in a statement. This could lead to economic development, higher wages, and improved living standards, PwC added.

Report 348
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Capgemini’s advanced advertising solution leverages AWS Clean Rooms

Capgemini

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.