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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

TechCrunch

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date. This includes a $4.6

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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. Advertisers currently face significant challenges combining first-party data with third-party advertising and marketing data to measure and plan advertising campaigns in a privacy-compliant manner.

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Improving the Resilience of Cable Networks Through RPKI

CableLabs

All broadband networks serving residential and business users consist of both access networks and IP networks. The access network connects residential homes and business premises to the broadband provider’s IP network. Today, about a third of IP prefixes announced on the internet are digitally signed using RPKI.

Network 98
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Google and Facebook Diversifying Away from Advertising

NeverFriday

This is because while they dominate the digital advertising market, they cannot displace TV advertising easily. billion of it came from advertising, or just 15 percent. In total, just 43 percent of Time Warner’s revenue comes from advertising. Of that revenue, just $8.5 For Viacom, it’s 38 percent.

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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

They were building tools for businesses to fund success with digital marketing, but kept hearing from customers about the advantage big advertisers had over smaller ones — the ability to receive good payment terms, credit lines, as well as data and advice. Is the internet advertising economy about to implode? Trust dashboard.

Marketing 246
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Web browsers: Reimagining remote work needs at the enterprise level

CIO

Traditionally viewed as a mere window to the internet, the browser could be more aptly likened to a door – offering entry points for bad actors into devices, activities, and data. Consumer browsers, such as Google Chrome and Microsoft Edge, are designed primarily for individual use and advertising purposes.

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Mind Your MANRS: A Safer Internet Through Secure Global Routing

Kentik

MANRS, or the Mutually Agreed Norms for Routing Security, is an initiative of the Internet Society to help secure internet peering relationships and ultimately help secure global routing. MANRS outlines simple, concrete actions organizations can take, tailored to their role on the Internet….”