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Survey: Marketers embrace AI at expense of metaverse investments

CIO

A report from Sitecore based on its AI & Composable Marketing Software Survey found that nearly 4 in 5 (78%) marketers believe that GAI will be instrumental in achieving the ideal customer experience (CX) not only through greater personalization but also through GAI’s ability to mine deep insights into individual customer needs and wants.

Survey 246
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How to capitalize on ‘Trustworthy AI’

CIO

Recent, rapid advances in artificial intelligence (AI) may represent one of the biggest FOMO moments ever , so, it’s critical that decision-makers get out in front of the wave and figure out how to implement Trustworthy AI. For more insight into employing Trustworthy AI, view this survey. Artificial Intelligence

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A history of tech adaptation for today’s changing business needs

CIO

The first was becoming one of the first research companies to move its panels and surveys online, reducing costs and increasing the speed and scope of data collection. Reporting standardization One of Ipsos’ latest digital transformation-related projects is the move of its reporting and analytics to a standard digital delivery platform.

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Business intelligence and analytics firm Pyramid Analytics raises $100M

TechCrunch

Pervasive BI remains elusive, but statistics on the category reveal that about a third of employees use BI tools for analytics to inform strategy. The big data and business analytics market could be worth $684 billion by 2030, according to Valuates Reports, if such outrageously high estimates are to be believed.

Analytics 215
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The new CFO: How AI has changed the game for chief financial officers

CIO

Artificial intelligence has already unlocked opportunities that most organizations never thought possible. For example, by tapping into real-time data with AI-enabled analytics, CFOs will be able to develop multiple scenarios for capital allocation, offering more forward-looking projections and more accurate forecasts.

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Why data leaders struggle to produce strategic results

CIO

Chief data and analytics officers (CDAOs) are poised to be of increasing strategic importance to their organizations, but many are struggling to make headway, according to data presented last week by Gartner at the Gartner Data & Analytics Summit 2023. Organizations are still investing in data and analytics functions.

Data 363
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Software vendors offer AI sales boost for retail at NRF show

CIO

If software vendors have their way, the answer is likely to involve more artificial intelligence. Sales statistics Two recent surveys concur that only a tiny minority of retailers have no plans to implement AI today.

Retail 263