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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 240
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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Just 21% of the survey respondents said they are using data to make decisions about their company’s diversity goals.

Survey 263
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7 famous analytics and AI disasters

CIO

Organizations across every industry have been and continue to invest heavily in data and analytics. But like oil, data and analytics have their dark side. According to CIO’s State of the CIO 2022 report, 35% of IT leaders say that data and business analytics will drive the most IT investment at their organization this year.

Analytics 363
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The Reason Many AI and Analytics Projects Fail—and How to Make Sure Yours Doesn’t

CIO

Many companies have been experimenting with advanced analytics and artificial intelligence (AI) to fill this need. Yet many are struggling to move into production because they don’t have the right foundational technologies to support AI and advanced analytics workloads. Some are relying on outmoded legacy hardware systems.

Analytics 333
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Embedded Analytics Insights for 2024

Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format.

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Business intelligence and analytics firm Pyramid Analytics raises $100M

TechCrunch

Business intelligence is an increasingly well-funded category in the software-as-a-service market. Pervasive BI remains elusive, but statistics on the category reveal that about a third of employees use BI tools for analytics to inform strategy. “In short, data teams in enterprise analytics are stuck in the past.

Analytics 215
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10 projects top of mind for IT leaders today

CIO

From AI and data analytics, to customer and employee experience, here’s a look at strategic areas and initiatives IT leaders expect to spend more time on this year, according to the State of the CIO. Other surveys offer similar findings. 1 priority among its respondents as well. Risk management came in at No. For Rev.io

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. But today, dashboards and visualizations have become table stakes.

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable. How much potential revenue is hidden in your data?