TechCrunch
MARCH 30, 2023
More posts by this contributor Why it’s so hard to market enterprise AI/ML products and what to do about it Across the dozens of enterprise tech companies that I’ve had the pleasure of working with, pipeline (the quantity and quality of sales qualified opportunities), is the primary driver of go-to-market success.
TechCrunch
SEPTEMBER 14, 2023
Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on.
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TechCrunch
JULY 9, 2021
Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. The other way is as a mentor or extension to their marketer.
TechCrunch
MARCH 28, 2022
The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.” What’s clear is that there’s no more room for traditional B2B sales. In a recent survey, 43% of B2B buyers said they would prefer a buying experience that had no reps involved at all.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. But personalized prospecting is possible at scale with the right resources in place.
TechCrunch
SEPTEMBER 10, 2021
He has more than a decade of experience in credit risk, analytics, customer management and portfolio development. B2B commerce in India is moving online. India’s B2B e-commerce space has developed rapidly since 2020. Anubhav Jain is co-founder and CEO of Rupifi, India’s first embedded lending fintech.
Perficient
APRIL 19, 2024
In the B2B market, understanding TCO is crucial as it impacts the return on investment and ultimately the bottom line. They come equipped with tried-and-tested functionalities, reducing the time spent on research and development. Pre-built solutions offer faster implementation times and are often more cost-effective overall.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.
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