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Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

Perficient

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. Depending on the size of your marketing team, one high-quality blog article a week could be a big ask.

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3 strategies for elevating brand authority in 2021

TechCrunch

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 6 reasons why reporters aren’t interested in your content marketing. Share on Twitter.

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Physician Blogs: How to Position Your Physicians as Thought-Leaders

Perficient

As a healthcare marketer, you’re in a unique position to help your physicians find their voice. Physician blogs are a great way to get your physicians’ messages out to the public. On top of that, you can use physician-written blog articles to improve your physician search results.

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Authors are losing their patience with AI, part 349235

TechCrunch

Many authors — including Young Adult powerhouse Maureen Johnson and “Little Fires Everywhere” author Celeste Ng — spoke out against Prosecraft for training a model on their books without consent. ” Smith did not respond to multiple requests for comment, but he elaborated on his intentions in his blog post.

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Healthcare Blogs: A Prescription for Healthcare Marketing Success

Perficient

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. Proper healthcare blogging, with your providers’ active participation and input, takes time and effort to do well.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in. What inspired you to create Draft.dev?

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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.