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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. “With that said, Soci experienced some of its strongest growth during this period.”

Marketing 234
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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. It’s also worth educating yourself on the latest trends, techniques, and customer behaviors. Here are five effective ways to maximize your digital marketing ROI.

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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

The narrative is now being shaped by micro-influencers telling genuine stories and the essential nature of mobile optimization in digital marketing. The conventional marketing playbook is getting a revamp in 2023, but is your business ready to pivot and secure its spot in this dynamic market landscape?

Trends 36
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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%.

Trends 42
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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

There are a few key steps business leaders can take to guard their reputation and their ad spend: Deploy sophisticated tools to reveal the types of ad fraud attacks to which your ad budgets are falling prey. It’s important to consider the various ways your ad budgets can be squandered on invalid traffic. Although 78% of U.S.

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Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. The most practical way as an advertiser to take care of your digital marketing mix is to take the reins themselves. This is, for most advertisers, the absolute darling of digital marketing. Measure Everything.