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Business Analytics tools & use cases

Apiumhub

This information might include mobile app usage, digital clicks, interactions on social media and more, all contributing to a data fingerprint that is completely unique to its owner. More data is available to businesses than ever, which is why business analytics is a growing field. What is Business Analytics?

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Business Analytics: ML in Action

Datavail

For example, when sales are slumping, prescriptive analysis can identify which sales channels are most effective (print ads, social media blasts, or radio spots, i.e.), which products are lagging most, and which markets or customer lines are most engaged. The post Business Analytics: ML in Action appeared first on Datavail.

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What is data analytics? Analyzing and managing data for decisions

CIO

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI). Data analytics vs. business analytics.

Analytics 338
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TechCrunch+ roundup: Musk’s Twitter bid, European cannabis survey, borrowing against NFTs

TechCrunch

How social commerce is bridging Southeast Asia’s infrastructure gaps. One answer to this is social commerce, which leverages social media to let businesses liaise with local resellers to market and sell their products while also empowering smaller businesses and underserved communities, writes Amit Anand, founding partner at Jungle Ventures.

Survey 198
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Dear Sophie: 3 questions about immigration and naturalization

TechCrunch

The hot news from last week could be great for you: For the first time, graduates in the fields of data science, data analytics, business analytics, data visualization, financial analytics, social sciences, environmental studies, climate science and more now qualify for the STEM OPT work extension.

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Nigerian restaurant management platform Orda gets $1.1M, wants to be the Toast of Africa

TechCrunch

Orda’s full-stack and end-to-end approach — a result of constant building and iteration according to CTO Fikayo Akinwale — helps restaurants manage these processes online while integrating local payments, logistics, inventory management and business analytics features.

CTO Coach 297
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Decoding Effective KPIs for Business

Sunflower Lab

This quantifiability helps to provide a clear definition of success or failure, making it easier for businesses to take action. Relevance to Strategic Goals In addition, effective KPIs should be relevant and align with and support the strategic goals of the business.

KPI 52