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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business Review

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Dental SEO Services: Digital Marketing for Dentists

KitelyTech

This is why dental search engine optimization (or dental SEO) is the most important part of your new digital marketing strategy. The internet is a competitive place. Many patients turn to the internet to search for the best dentists in their area. Today, everyone searches online. 4 Dental SEO Tips to Get You Started.

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Top 4 Digital Marketing Strategies for E-Commerce in 2022

KitelyTech

And if you haven’t invested in some sort of digital marketing strategy yet, you’re missing out on massive potential revenue. As a business leader, you need a cutting-edge digital marketing strategy to stay ahead of everyone else. Are you ready to update your digital marketing strategies for E-Commerce in 2022?

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Where will our data go when cookies disappear?

TechCrunch

James Avery is the founder and CEO of Kevel and has over a decade of experience in the ad tech industry. In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. He is also an expert on software engineering and API technology.

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

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4 Must-Know Dos and Don’ts During the Creation of Your Digital Marketing Strategy

Strategy Driven

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.